To access foreign markets, transcreation of your content is a must. Transcreation is a concept used in the field of translation to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context.
A company’s most important message is its branding. Avoid unnecessary costs on endless translations that might change the whole concept of your brand, and implement transcreation so that your message remains unchanged throughout different languages.
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