Search Engine Optimization (SEO) comprises all necessary measures that contribute to a website being listed (ranked) as highly as possible in search engine results (SERPs – Search Engine Result Pages), e.g. by Google, Yahoo, Bing, etc., and clicked on by Internet users.
A whole series of SEO measures are necessary to ensure that your site can be found on the Internet, including, for example, well-founded keyword research and keyword analysis taking into account the competitive situation. We also take into account your competitors’ ranking competitors in the search results. On top of that, we analyse which search terms your potential customers enter into the search engine.
SEO translation involves more than just the translation of online content. If individual websites, landing pages or entire Internet presences are also to be found by users in the corresponding target market, the keywords (search terms), synonyms and search phrases used must be adapted to the specific country and target users. This means using search terms in the content of your page which have a correspondingly large search volume in the search engines.
These are used specifically in the URLs, headings, body text and snippet design – which affects the presentation of your own search result in the search engine. User-friendly keywords are even used in the photo captions and the so-called alternative texts embedded in images.